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Do you consider yourself “in the know” when it comes to social media? If so, that knowledge just may provide an all-important edge when the time comes to parlay your MBA into a stellar job offer.

B-Schools such as Harvard, Columbia, London Business School, INSEAD and HEC Paris have begun adding courses on social media to their MBA curricula, addressing the corporate demand for social-network-savvy employees, BusinessWeek recently reported.

“In the realm of technology it’s possible for us to teach our students a tool that their bosses don’t have, and they can provide that added value from day one,” says John Gallaugher, associate professor of information systems at Boston College’s Carroll School of Management.

“Social media skills are the ones that can set them apart. Those are the skills that employers are looking for.”

Who’s Teaching What, and Where

Columbia Business School offers four Internet marketing courses, BW reports. Two of them, “Social Media,” taught by Rachel Sterne, CEO of GroundReport.com,  and “Media and Technology,” taught by New York Times technology columnist David Pogue, will be offered for the first time next spring, according to professor Rajeev Kohli, chair of the Columbia marketing division.

A new social media course at Stanford Graduate School of Business on the “Power of Social Technology,” taught by marketing professor Jennifer Aaker, promotes social good through nonprofit businesses.

Meanwhile at Harvard Business School, professor Mikolaj Jan Piskorski introduced a second-year elective course, “Competing with Social Networks,” last fall and BW says 172 students enrolled—three for every available seat.

INSEAD professor Andrew Stephen created the “Advertising and Social Media Strategy” course after joining the faculty in June 2009 to address what he saw as a need to train MBAs in nontraditional marketing techniques, says BW. The two-month course made its debut in January of this year. “My feeling was that all the B-schools were lagging behind in preparing MBA students for dealing with the new media landscape,” he explains.

The online syllabus for the “Internet Marketing” course at LBS speaks to an emphasis in hands-on learning. Students participate in the Google Online Marketing Challenge, running an online advertising campaign that will benefit a real business, the syllabus says. Student teams taking part in the challenge develop a strategy, assess the results of the campaign, and make recommendations for the company, according to the Google website.

Students’ need to learn about Internet marketing and social media strategy couldn’t be more apparent, with 190 million users on Twitter’s social networking site and Facebook reporting 500 million active members.Tomorrow’s MBAs have got to be able to develop and manage marketing strategies that address the nuances of the online world.

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Following comment was posted by Divya at F1 Visa Denied under 214(b). Sir, my F1 visa for rejected on 19th July, here is what happened at the Consulate: Me: Good Morning! VO: Nodded sarcastically (i didn’t expect this) VO: You working? Me: Yes VO: Where? Me: XXX VO: Where have you studied in India? Me: [...]

F1 Visa Rejected Under Potential Immigrant 214(b)

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The wait is finally over. University of Chicago Booth School of Business announced today that Sunil Kumar, the Fred H. Merrill Professor of Operations, Information and Technology and an expert in operations research at the Stanford University Graduate School of Business, has been appointed the next dean.

Kumar is currently the Stanford business school’s senior associate dean for academic affairs. In this role, he oversees the school’s MBA program and also leads the faculty groups in marketing and organizational behavior. His five-year term as dean at Chicago Booth will begin on January 1, 2011.

“I am excited to become dean of Chicago Booth,” Kumar said. “I share the school’s passion for the pursuit of ideas that hold up under careful scrutiny. I look forward to helping strengthen and enhance Booth’s outstanding research environment and its rigorous, discipline-based approach to business education. I am eager to get to know the faculty, students, alumni and staff of the school, and to engage with the business community in the city of Chicago.”

In a joint e-mail to the Chicago Booth community, President Robert Zimmer and Provost Thomas Rosenbaum said “We are delighted that Sunil Kumar has agreed to serve as dean. He brings the right blend of vision, entrepreneurial energy and academic leadership that will build on the contributions of Chicago Booth at a time of tremendous momentum and achievement.”

Kumar succeeds Edward A. Snyder, who completed nine years as Chicago Booth’s dean on June 30 and will become dean at Yale School of Management.

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If you are an under-represented person of color, or a LGBT prospective student, Wharton School at University of Pennsylvania invites you to attend the annual prospective student event Explore Wharton: Diversity in Action on Thursday, September 16 and Friday, September 17, 2010.

Co-sponsored by the African American MBA Association (AAMBAA), Wharton Hispanic American MBA Association (WHAMBAA), Out for Business (Out4Biz) and Wharton’s MBA Admissions Office, Explore Wharton offers a great opportunity to experience Wharton first-hand.

This two-day event focuses on Wharton MBA opportunities for prospective LGBT and under-represented people of color. You will meet current students and administrators, attend classes with Wharton’s top professors and gain invaluable insights in the admissions process.

Discover how Wharton’s collaborative environment, innovative learning channels, global reach, and diversity of talent, place you at the leading edge of new ideas that shape worldwide practice in the business, nonprofit and government sectors.

Registration is required for Explore Wharton 2010. Click here to complete the registration process.

*  If you’re trying to boost your GMAT score, Stuart at Simply Brilliant is an experienced GMAT instructor / tutor. He offers an online GMAT class and private tutoring at reasonable prices. See www.simplybrilliantprep.com.

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The Stern School of Business at New York University has just released its deadlines and essay topics for the 2010-2011 MBA admissions season. The deadlines are as follows:

1st Deadline: November 15, 2010
Notification: February 15, 2011

2nd Deadline: January 15, 2011
Notification: April 1, 2011

3rd Deadline: March 15, 2011
Notification: June 1, 2011

Essay 1: Professional Aspirations
(750 word maximum, double-spaced, 12-point font)
Think about the decisions you have made in your life. Answer the following:

(a) What choices have you made that led you to your current position?
(b) Why pursue an MBA at this point in your life?
(c) What is your career goal upon graduation from NYU Stern? What is your long-term career goal?

Essay 2: Your Stern Experience
(500 word maximum, double-spaced, 12-point font)

We take great care to shape the Stern community with individuals who possess both intellectual and interpersonal strengths. We seek individuals who are highly intelligent, collaborative and committed to flourishing as Stern leaders. Please answer the following questions:

(a) What is your personal experience with the Stern community? Tell us what actions you have taken to learn about us.
(b) Describe what most excites you about Stern from both an academic and extracurricular perspective.
(c) How do you anticipate making your mark on the Stern community? Be specific about the roles you will take on and the impact you hope to achieve.

Essay 3: Personal Expression
Please describe yourself to your MBA classmates. You may use almost any method to convey your message (e.g. words, illustrations). Feel free to be creative.

For more information, listen to Isser Gallogly, Executive Director of MBA Admissions, discuss Essay 3 on Public Radio’s “Marketplace”.

If you have a multimedia submission, you may:

  • Mail a CD, DVD or USB flash drive.
  • Include an online link in your submission description.

The Admissions Committee reserves the right to request an alternate Essay 3 if we are unable to view your submission. Do not submit anything perishable (e.g. food).

If you submit a written essay, it should be 500 words maximum, double-spaced, 12-point font.

*  If you’re trying to boost your GMAT score, Stuart at Simply Brilliant is an experienced GMAT instructor / tutor. He offers an online GMAT class and private tutoring at reasonable prices. See www.simplybrilliantprep.com.

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The Judge Business School at University of Cambridge recently posted its essay topics for this year’s MBA admissions season. They are as follows:

Essay 1
What are the key issues facing organizations in your sector over the next three years? What course of action would you recommend to such organizations? (300 words)

Essay 2
What did you learn from your most spectacular failure? (200 words)

Essay 3
What are your short and long term career objectives? What skills/characteristics do you already have that will help you to achieve them? What do you hope to gain from the degree and how do you feel it will help you achieve the career objectives you have? (please do not exceed 500 words)

Stay tuned for the Fall 2011 application, which will open in the late summer.  Click here for the application deadlines, and be sure to consult the school website for additional information.

*  If you’re trying to boost your GMAT score, Stuart at Simply Brilliant is an experienced GMAT instructor / tutor. He offers an online GMAT class and private tutoring at reasonable prices. See www.simplybrilliantprep.com.

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Approaching the new set of Haas questions may be intimidating, as you are required to answer six questions that focus on a variety of attributes and accomplishments. A clear understanding of your application strategy – particularly your career goals and strengths/weaknesses will be key to put together a cohesive application.
Haas’ short answers require focus, at only 250 words you will need to answer concisely and clearly to make sure your point is communicated. While challenging, this is also an opportunity to demonstrate several different aspects of your personality to the admissions committee.
As Haas asks for your career goals last, the admissions committee will be getting to know you as a person before they understand what you are planning to do with your future. Make sure your career goals aren’t a huge surprise at the end, and that they logically flow from your attitude, personality and experiences.

Short Answer:
1. What are you most passionate about? Why? (250 word maximum)
Similar to what matters most, and why, this question seeks to get at your core values. What do you wake up in the middle of the night thinking about? (You may want to keep a pencil by your bed to get your creative thoughts flowing!) What common threads have been woven throughout your life, whether altruistic, artistic or personal?
Whatever your passion is, make sure you can draw a conclusion about why you are passionate, and preferably you are able to weave your passion through this entire set of essays.

2. Tell us about your most significant accomplishment. (250 word maximum)
Your accomplishment can be big or small, but it should be significant to you. While you have limited space, this is an opportunity to demonstrate what matters to you and to showcase one of your proudest moments.
While you are asked only about the accomplishment, the best essays will use this limited space to demonstrate clearly what the accomplishment was (be specific!) as well as commenting upon the significance of the accomplishment.

3. At Haas, our distinctive culture is defined by four key principles — question the status quo; confidence without attitude; students always; and beyond yourself. Give an example of when you have demonstrated one of these principles. (250 words maximum, Review Berkeley-Haas’ Defining Principles)
This is an ideal place to demonstrate fit with Haas by focusing on the values of the Haas community. You are given the option to address several key attributes of the Haas Defining Principles and you will want to choose the attribute that both clearly demonstrates a strength for you, and has a clear supporting example you can cite. The situational question would like to see your values in action as part of the question. When approaching a situational essay like this it’s important to provide both a concrete example and to explain what you thought, felt and did during the situation.

4. There are many ways to learn about our program, what steps have you taken to learn about the Berkeley MBA? (250-word maximum)
This is another great opportunity to demonstrate your fit and enthusiasm for the Haas MBA program. Basic research will certainly include a visit to the website and perusal of the course catalog. To really demonstrate fit you will benefit from visiting campus, attending an informational session or connecting with alumni or current students. The personal touch is often the most helpful, and will give you an opportunity to really understand how you can personally be connected to the school.

Required Essays:
Give us an example of a situation in which you displayed leadership. (500 word maximum)
Both required essays are the same as they were last year. In this essay you will want to think about a specific leadership experience and what you did, said, felt and accomplished. Leadership can be expressed in many ways. Perhaps you lead a team of people at work, or in a volunteer capacity. If you do not have a formal leadership role you might have led a project or contributed as a strong leader from a team perspective. Whichever type of leadership experience you had, make sure to provide specifics of the situation. Strong results always stand out!

What are your post-MBA short-term and long-term career goals? How do your professional experiences relate to these goals? How will an MBA from Berkeley help you achieve these specific career goals? (1000 word maximum)
This is a fairly typical career goals essay that asks for both short- and long-term goals and the background that led you to this juncture in your career. This year it will be especially important to logically connect your background and your future, as schools will be looking for candidates who can be successful in a challenging job market.
Be specific about why Haas is the right program to pursue your goals as well. Make sure you have determined exactly what courses make sense for your career goals and the programs and clubs that you will participate in to reach your personal and professional goals.

Optional Essays:
(Optional) Please feel free to provide a statement concerning any information you would like to add to your application that you haven’t addressed elsewhere. (500 word maximum)
This optional essay can be used for any weakness you would like to address, or simply as an opportunity to end with some additional information that will help you stand out from the application pool. If there is an aspect of your background that was not illustrated in previous questions this can be a great opportunity.
If you have a weakness you would like to address here, focus on specifics. Describe what happened, why it is not representative of your potential, and provide specific examples of how you have performed better in your life since. Explanations and not excuses are always the best path.

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This UC Berkeley Haas 2011 MBA Application tip post is one of a series of posts providing MBA application and essay advice for applicants to top MBA programs around the world. You can access the entire series at http://blog.accepted.com/acceptedcom_blog/tag/2011-mba-application-tips. My tips for answering Haas' essay questions are in blue below.

UC Berkeley Haas 2011 MBA Essay Questions

Listed below are the supplemental questions, short answer questions, required essays, and optional essays for the fall 2010 application.

Supplemental Questions:

1. If you have not provided a letter of recommendation from your current supervisor, please explain; otherwise, enter N/A.

Keep it short and sweet. This is primarily for those of you who don't want to tell your boss yet that you intend to leave.

2. List in order of importance all community & professional organizations and extracurricular activities in which you have been involved during or after university studies. Indicate the nature of the activity or organization, dates of involvement, offices held, & average number of hours spent per month.

Whenever possible, quantify your impact or contribution.

3. List full-time and part-time jobs held during undergraduate or graduate studies, indicating the employer, job title, employment dates, location, and the number of hours worked per week for each position held prior to the completion of your degree.

Again, quantify as much as possible your responsibilities and impact. Focus on achievements. Stay way from bullet points and job descriptions that are obvious from your title.

4. Please explain all gaps in your employment since earning your university degree.

Provide the explanation, but again, be succinct. If you were laid off for three months as part of a restructuring, say so. No harm, no foul. If the layoff was much longer, try to also indicate how you spent your time, other than job-searching. Community involvement or extra-curricular activity, if true, would be great to mention here.

5. Please identify the course(s) you have taken or intend to take to demonstrate quantitative proficiency. Provide the course name and institution.  Beyond courses, please discuss other ways in which you have demonstrated strong quantitative abilities.

This is particularly important if you are a "poet" or at least if you were one in college and didn't take much math in or since college. Is your work quantitatively analytical? If so, describe some of the challenges you have handled with aplomb. Have you enrolled in a certificate program like the CFA? Have you participated in a course like MBAMath?

You engineers should have an easy time providing the requested information.

6. If you have ever been subject to academic discipline, placed on probation, suspended or required to withdraw from any college or university, please explain. If not, please enter N/A. (An affirmative response to this question does not automatically disqualify you from admission.)

Please, please, please don't "forget" to respond to this question if it applies to you. It's far worse to omit than to answer it.

Short Answer:

1. What are you most passionate about? Why? (250 word maximum)

Please see "What is "Passion" in Admissions?"  Realize that passion without action is meaningless and shallow.

2. Tell us about your most significant accomplishment. (250 word maximum)

You don't have a lot of room here. Describe it. Show your impact through a succinct use of numbers. Given the length restriction for this very important essay, a PAR approach could work well.

3. At Haas, our distinctive culture is defined by four key principles — question the status quo; confidence without attitude; students always; and beyond yourself. Give an example of when you have demonstrated one of these principles. (250 word maximum)

First review the four principles discussed at the link. Also read "Haas New MBA Curriculum--Interview with Pete Johnson" Then choose an example as requested but focus on an example that:

  • You can enthusiastically relate.
  • Complements your other essays.
  • Reveals an achievement or shows you as a contributor with impact.

4. There are many ways to learn about our program, what steps have you taken to learn about the Berkeley MBA? (250 word maximum)

This essay should supplement the required essay 2 (below). Have you done your homework about Haas? If you live in California, you should really make the effort to visit Haas if you want your application to be taken seriously. Haas is very proud of its community and wants to know that you want to be a part of it, not something else. If you reside far from the West Coast, you can learn about Haas in other ways: Their publications, communicating with current students, blogs, info sessions, and receptions.

Required Essays:

1. Give us an example of a situation in which you displayed leadership. (500 word maximum)

This question reflects a common b-school value: leadership. Schools want to see it because employers want to see it. Leadership is going to come up again and again. When have others followed you? When have you taken initiative and persuaded others to go in your footsteps or take your suggestion? Discuss the impact you had, the challenges you faced, how you overcame them, and what you learned.

2. What are your post-MBA short-term and long-term career goals? How do your professional experiences relate to these goals? How will an MBA from Berkeley help you achieve these specific career goals? (1000 word maximum)

Standard goals question. How do your goals flow from your professional experience? What are you short-term and long-term goals? How will the Haas MBA at this point in time help you achieve your goals?

Optional Essays:

1. Please feel free to provide a statement concerning any information you would like to add to your application that you haven’t addressed elsewhere. (500 word maximum)

A bonus! If there is some facet of your experience, be it professional, academic or personal, that you have not discussed elsewhere and would like the adcom to know about, include it here. Give them another reason to admit you, but don't submit the grand summary, appeal, or closing statement. Keep it focused and cogent. Obviously, you could use this essay to explain a weakness, but that would leave your application ending on a weakness, which is less than optimal. Try to fit the explanation in somewhere else in the app or if necessary tuck the weakness into this essay, but have the main focus of this essay be something positive. An Example: Your pride in working your way through undergrad, the challenges, and the ultimate satisfaction of learning to manage your time. An essay with this theme will explain a slightly less than stellar GPA; it won't justify a 2.0.

If you would like help with your Haas MBA application, please consider Accepted.com's MBA essay editing and admissions consulting, or a Haas School Package. Remember our 10% off Early Bird Special ends this Saturday. Most Premier MBA admissions consulting, MBA essay editing, and b-school packages are 10% off for the remainder of this week. Regular prices return on Sunday.

UC Berkeley Haas 2011 MBA Deadlines

Round            Due Date                 Notification
Round One      October 13, 2010      January 13, 2011
Round Two      December 2, 2010     March 3, 2011
Round Three   January 20, 2011       April 21, 2011
Round Four     March 16, 2011         May 26, 2011

By Linda Abraham, President and Founder of Accepted.com.

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  • John Garvey, who served as dean of Boston College Law School for 11 years, will be the new president of the Catholic University of America in Washington, New York Lawyer reports. Garvey began the law school’s first LL.M. program and established the Center for Human Rights and International Justice. Boston Collge has not yet chosen Garvey’s replacement.
  • The University of Maine School of Law is considering an expansion in light of its 66 percent increase in applications this year, as reported by the Portland Press Herald. The school has begun a study to determine whether it can handle a 30 to 40 percent increase in enrollment and/or an expansion of its building. Usually receiving 700 to 800 applications every year, the law school received 1,168 for the fall 2010 school year. Besides the clear impact of the economic downturn and job market, the increase in applications can also be attributed to the law school’s strengthening its outreach this year, plus its comparatively lower tuition—$20,670 for residents and $31,500 for nonresidents. The Maine law school, the only one in the state, will enroll about 100 new students for the fall, a slight increase over its usual enrollment.
  • Georgetown University Law Center has appointed William Treanor as its executive vice president and dean, according to New York Lawyer. Treanor has served as dean of Fordham University School of Law since 2002, focusing on fundraising and global programs, among other achievements.
  • Lois Kimbol from the Philadelphia Diversity Law Group stresses the importance of preparedness when entering law school, in an article for The Legal Intelligencer. She highlights mentoring as a vital tool in easing the transition, and urges young lawyers to seek out incoming law students and share their experiences. For those in the Philadelphia area starting law school in the fall, PDLG is hosting a boot camp in order to introduce the law school experience and better prepare them for life as a 1L.
  • As reported by Above the Law, the University of Michigan Law School is now posting job prospects in India for its students. With the legal job market’s current status, this may not come as a big surprise, but as Elie Mystal writes, “If you go to a top ten law school and end up having to go to India to find work, your law school shouldn’t just forgive all your debts—it should forgive all your debts and furnish you with a public apology.”
  • In another post, Mystal criticizes the droves of people applying to law school, highlighting the fact that Duke Law School has turned away all of its waitlisted applicants, but has offered them to apply early for the 2011 year. As Mystal points out, “If demand for legal education keeps up like this, then the cost of legal education will continue to rise. If law schools keep pumping out graduates, then the oversupply of lawyers should keep salaries flat, or deflated.” Seems like an ongoing cycle with no end in sight.

Save 10% on all law school services through July 31st! If you are applying to law school and could use some assistance, check out our early bird special to save. Insert coupon code EB10 at checkout. 

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